Eureka Forbes: Responding to Changing Market Dynamics
|
Case Code: BSTR467 Case Length: 15 Pages Period: 2011 - 2013 Pub Date: 2014 Teaching Note: Not Available |
Price: Rs.400 Organization: Eureka Forbes Industry: Water Purifiers Countries: India Themes: Market Agility |
Abstract Case Intro 1 Case Intro 2 Excerpts
Background Note
The history of Eureka Forbes dated back to 1909, when a Detroit-Michigan-based businessman, Fred Wardell, launched vacuum cleaners under the Eureka brand name. The company's vacuum cleaners were sleek, versatile, and lightweight compared to other vacuum cleaners of that time that were clumsy and difficult to use.
In 1945, the company moved its headquarters from Detroit to Bloomington, Illinois. In the same year, Eureka merged with Williams Oil-O-Matic Heating Company, a heating and air-conditioning equipment manufacturer. The merged entity was called Eureka-Williams. Eureka also diversified into other businesses such as defence equipment and the manufacture of oil burners.
In 1960, the company entered into a merger with National Union Electric, an electronic goods manufacturer. However, it did not run these businesses for long and soon started focusing only on its core vacuum cleaner and other home appliances business.
In 1974, Electrolux AB (Electrolux) bought Eureka-Williams and the name was changed back to Eureka. Electrolux expanded Eureka's manufacturing base by opening factories across the US. In 1981, Electrolux brought the Eureka brand to India through Eureka Forbes Ltd. (Eureka Forbes), a joint venture with Forbes Gokak Ltd. 8 (FGL). While Electrolux held a 40 percent stake in the JV, FGL held the remaining 60 percent. In 1982, the company established its direct sales division and also set up its subsidiary, Aquamall Water Solutions Ltd...
Buy this case study (Please select any one of the payment options)
| Price: Rs.400 |
Price: Rs.400 | PayPal (9 USD) |
